A sports marketing journey
Sports has been at the core of who I am since my very first steps. Be it from following our beloved football team in Brazil and spending F1 weekends with the family to playing for fun and competition. Football (soccer), tennis, running, go-karting and many more have been instrumental in building the character and relationships that brought me to where I am today.
A fan turned sports marketer, so brands and IPs can truly connect with them.
The geographical journey - São Paulo, New York, Singapore.
The standpoint journey - Agencies, non-profits, IPs, brands.
The industry journey - Sports, entertainment, gaming.
.case studies
.about Fernando
A creative strategist by mind and a sports marketer by heart.
A walking paradigm of right and left brain, combining creativity and the challenging of status quo with an analytical and data-driven approach.
Advocate of fan engagement, I'm actively pursuing means to forge deep connections between brands and fans, always leveraging the unspoken fifth P of the marketing mix exclusive to this industry, passion.
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